18 11 / 2011
Great typography and packaging for CIELITO ® , a Latin American coffeehouse, by Cadena+Asoc. Branding.
“CIELITO ® draws its inspiration from Mexican history: the games, the joyful colors, the language of symbolism, and the illustrated graphics of the late 19th to early 20th century. The Latin American sign maker’s trade, along with the product labels (posters) of the old grocery and general stores, generate a graphic language belonging to a culture that is rich in history, but which is always open to reinvention and to re-positioning itself in the market in a poetic, nostalgic, joyful, dynamic and vastly different way.”
(More at Lovely Package)
(via passionsanddistractions)
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